Diplomas
Certificate Programs
- Certificate in Business Administration
- Certificate in Salesmanship & Marketing
Language Programs

Is this for you?

If you wish to develop and enhance your skills to increase efficiency and productivity in marketing and sales, this program will provide the basis to do so
The program specifically provides the skills and techniques required to maximise sales across all industries
This program will enable you to advance to higher levels of responsibility within the fields of sales and marketing

The Certificate in Salesmanship and Marketing is designed for those who have experience in industry and wish to upgrade and certify their skills
The curriculum assumes a degree of industry experience on which to build new skills and refine existing ones
For a broader foundation in Sales and Marketing, school leavers should investigate the Diploma in Marketing and Sales Management

Certificate in Salesmanship & Marketing

This marketing qualification covers the fundamental aspects of salesmanship and provides a solid grounding for those wishing to pursue a career in sales and marketing. The modules included provide an understanding of the nature of the selling process, from marketing strategy to face-to-face negotiations, and develop the skills necessary to achieve excellence. Participants will also develop creative and analytical skills with relation to the marketing function.

Program Objectives

At the end of this program, participants will be able to:

Make a professional career choice
Explain the principles involved in salesmanship
Utilise the techniques that will prove to be of immediate value in their selling position
Demonstrate the knowledge and skills acquired in class and at their workplace
Describe the finer points of individual determinants of buying behaviour

Designed For

Sales personnel and those who want to acquire the finer skills and knowledge in professional salesmanship.

Program Outline and Duration

This program consists of 10 modules and the total contact time is 75 hours.

Module 1 Role of Personal Selling
Module 2 Effective Communication
Module 3 Determinants of Buying Behaviour
Module 4 Interactive Selling Process
Module 5 The Recognition Process / The Presentation / Handling Objections
Module 6 Sales Negotiation and Closing the Sale
Module 7 Understanding Organisations and Businesses
Module 8 Practice of Marketing
Module 9 Marketing Research, Advertising and Sales Promotion
Module 10 International Marketing

Certification

Upon completion of this program, participants will be awarded with:

Certificate in Salesmanship and Marketing

Progression Path

Upon completion of this program, participants can advance to PSB Diplomas (except for the Cambridge Diploma in Production Management).

Entrance Requirements

Minimum IELTS 5.0 or TOEFL 500
Year 12 pass or diploma/degree from a recognised institution

Program Fee

The total program fee is USD$1,300, including all program notes
No text books are required for Certificate Programs

Course Schedule

Commencement dates: 23-Mar-09; 22-Jun-09; 19-Oct-09