Diplomas
- Diploma in Business Administration
- Diploma in Business Administration (Hospitality Management)
- Diploma in Marketing & Sales Management
- Diploma in Human Resource Management
Certificate Programs
Language Programs

Is this for you?

Working Professionals

If you wish to develop and enhance your skills to increase efficiency and productivity in marketing and sales, this program will provide the basis to do so
The program develops the essential creative and analytical skills to be successful in this field
This program is for you if you wish to develop the necessary skills to progress to higher levels of responsibility in marketing and sales

School Leavers

If you are seeking a career in marketing and sales, this program provides the theory and practice of sales and marketing to develop your career in this area, no matter what the industry
The program develops the necessary creative and analytical skills to be successful in this field
This program is for you if you wish to develop the necessary skills to enter and progress in marketing and sales

Diploma in Marketing & Sales Management

Marketing and Sales Management is about aligning the firm's marketing and sales activities to stay competitive and profitable in business. This program prepares students to manage this marketing process and to handle complex challenges in a global environment. Students will learn about the principles and applications of marketing to meet their future marketing responsibilities.

Program Objectives

At the end of this program, students will be able to:

Understand the theoretical and practical areas of Marketing and Sales Management
Develop their creative and analytical decision-making skills
Apply these specific functional management skills to increase the productivity and business efficiency of their areas of responsibility
Assume higher levels of responsibility within specific functional management areas as a result of newly acquired/improved skills.

Designed For

Marketing and sales management personnel wishing to develop their knowledge
Those who wish to pursue career within Marketing & Sales
Those who wish to pursue further studies in Marketing & Sales at University level

Program Outline and Duration

This program consists of 10 modules (listed below), and the total contact time is 450 hours (15 months)

Module 1 English Skills
Module 2 Quantitative Skills
Module 3 Principles of Economics
Module 4 Financial and Management Accounting
Module 5 Principles of Marketing
Module 6 Statistics for Marketing
Module 7 Consumer Behaviour
Module 8 Marketing Communications
Module 9 Sales Management
Module 10 Business Marketing

Certification

Upon completion of this program, students will be awarded with:

Diploma in Marketing and Sales Management issued by PSB Singapore, validated and certified by University of Cambridge International Examinations

Recognition

Upon completion of this program, graduates of the PSB Diploma In Marketing & Sales Management are eligible to apply for Associate Membership with the Chartered Institute of Marketing (UK)

Progression Path

Upon completion of this program, participants can advance to a Bachelor Degree from various universities*, such as

Singapore

Open University

Australia

Curtin University of Technology
James Cook University
Queensland University of Technology
Southern Cross University
The University of Newcastle
University of South Australia
University of Southern Queensland
University of Western Australia

United Kingdom

Loughborough University
Northumbria University
University of Bradford
University of Huddersfield
University of London (External)
University of Nottingham

* Subject to universities' entry requirements

Entrance Requirements

IELTS 5.0/TOEFL 500/PSB Certificate in English Proficiency (CEP)
High school graduates with distinction

Program Fee

The total program fee is US$5,500
Payment can be made in three installments
The tuition fee includes:
- All required original textbooks
- All course material, notes and handouts
- Examination fees
- The selected program in air conditioned classrooms with modern facilities
- Complimentary use of the Learning Resource Center
- Complimentary Cetana PSB email account
- Complimentary Cetana PSB namecards
- Complimentary use of the computers in the Learning Resource Center
- Complimentary use of lockers
- Discounted prices for selected photocopying or printing

Course Schedule

Commencement date: 16-Feb-09; 22-Jun-09; 19-Oct-09